Our Aims

Provide an “Umbrella” organization that supports and coordinates activity that affects all GB potato supply chains and provides significantly greater impact over an individual or sector working alone
Stimulate and mobilise the GB potato industry to ensure we are able to innovate and have access to funding to allow cross industry collaboration to reduce the risk of the sector fragmenting
Establish an organization that is a trusted and respected voice capable of representing the industry with government and regulators
Ensure the sector has a representative body that supports the industry with suitable horizon scanning capability to manage threats
Establish a structure that supports collaborative work programmes amongst partner groups

BECOME THE INDUSTRY HUB..

Awareness and knowledge of cross industry R&D activity
Avoid duplication; bring together mutual interest groups
Facilitate partnership or syndicate working, including contracting activities on behalf of industry groups
Assist groups that want to promote potatoes
Identifying industry issues before they occur
Be the voice of the industry, creating channels into Government and other organisations.