Build collaboration between growers, purchasers and the wider supply chain to address shared challenges. 

Conduct horizon scanning activities to raise awareness of issues impacting the potato industry.

Lobby on behalf of our members to influence legislation, regulatory frameworks, government policy, research priorities and funding opportunities.

Proactively engage with the media in both times of crisis and day-to-day to highlight the British potato industry in a positive light.

Provide members with access to, and involvement in, the best technical expertise and research available.