GB Potatoes stands as a unifying platform, bringing together the whole supply chain to collaboratively address the challenges confronting the potato industry to ensure a robust and sustainable future for potato production in Great Britain, ensuring its resilience and prosperity for generations to come.

We advocate for growers and purchasers of potatoes, actively supporting the United Kingdom’s potato industry.

We build collaboration between growers and purchasers of potatoes and other stakeholders in the potato production supply chain to tackle industry issues.

We conduct lobbying efforts and horizon scanning activities to raise awareness of issues impacting the potato industry and to positively influence governmental and regulatory policies.

We engage with the media in periods of crisis and more generally, in order to raise, in a positive way, the profile of the British potato industry.